Welcome 2025 !

Dear graduates,

We are delighted to start the new year by announcing the launch of the School of Media, Culture & Communication. With this new School, BSB is positioned at the heart of these three dynamic and constantly evolving sectors.  

Located at the heart of our new Lyon campus, due to open in September 2025 (but still with one foot in the capital via our historic MS MECIC-Paris), this "School" will offer new programs (Bachelor and MSc Media, Culture & Communication), and will be based on three pillars:

• The mastery of communication strategies and content creation, at a time when social networks and multimedia have taken on a dominant role in our lives;
• The assertion of a cultural sensibility and a creative vision, with the legitimacy provided by our pioneering nature and 35 years of experience in the cultural management sector;
• Solid skills in business and management (marketing, business development...), the hallmark of a top management school like ours.

In this issue, we shed light on the major issues and challenges facing these industries through the testimonials and biases of experts in their fields. Étienne Portais, BSB'10, co-founder of Maddyness, shares his vision for reinventing media. Julien Lefevre, BSB'00, Founder of the Original Story agency and Chief Content Officer for the Médiabrands group, explores with us how to revolutionize communication. Finally, Martin Sibille, BSB'99, Vice President - Head of Global PC and Console Publishing for Tencent Games, invites us to rethink and redefine culture.

These interviews, rich in the different personalities and backgrounds of our alumni, reflect the very essence of this School: to enable our community of students and graduates to anticipate the world's transformations and take an active part in them. 

With our Lyon campus as the nerve center of creativity, our partnerships with major players such as Dailymotion (Canal+) and Arty Farty, and our teaching methods geared towards experimentation, this School embodies our commitment to preparing the talents of tomorrow.

You, the graduates of BSB, are key players in this ambition. We hope you will be inspired by these projects and continue to enrich our community with your experiences and successes.

Stephan Bourcieu, Dean and Director General