What is luxury ?

Is it culture, as suggested by Mathilde Drié, our first key witness? Is it something that transcends usage and unites generations, as proposed by Maxime Herbelin, our second key witness? The participants in the BSB Alumni Xperience of April 19, dedicated to second-hand luxury goods, highlight the sector's capacity for reinvention and the business prospects it offers.

Luxury is all of these things. Well-designed, meticulously crafted objects handed down from generation to generation. A rich, diversified economic sector in which France, and Burgundy-Franche-Comté in particular, excels.

And since 2019, luxury at BSB has been a postgraduate course recognized for the quality of its teaching staff and the eclecticism of its contributions. Aurore Bardey and Stéphanie Sire, both professors at the MSc Luxury Management & Innovation, reveal the philosophy behind it in this issue.

And what does luxury mean to you, Alumni? I'd like to share with you a quote from an MSc student that really struck a chord with me. Through the Alumni dynamic, "Our school is bigger than the years we spend in it". An enduring object that can be reinvented and passed on from generation to generation...

Sound familiar? Luxury is all about you! This incredible community, welcoming to new graduates and vigilant guardians of the school's DNA.

Thank you for carrying us again and again. Keep the treasure inside you. And continue to share your experience and know-how with us.

Thanks and happy reading!